The GIST

Today’s Juneteenth — a U.S. holiday celebrating Black history and commemorating the emancipation of enslaved people in the States. But the landmark day only became a U.S. federal holiday in 2021, following a summer of protests against racial injustice in 2020.

June 19, 2025

Tubi secures rights to new Naomi Osaka project as streamers develop more women’s sports content

As interest in women’s sports grows, so does the enthusiasm for content surrounding the women’s game. After seeing Netflix benefit from cult faves Drive to Survive and Full Swing, documentaries that converted new fans to F1 and golf, fellow streamers are considering how to leverage storytelling to win over young, more casual sports fans.

June 18, 2025

Investing in women athletes could be a game-changer for brands

Unlike the limit, the perfect women’s sports brand marketing strategy does exist — at least according to Parity, who released its latest research report yesterday about the business of women’s sports.

June 13, 2025

Inside the Lines with A.J. Andrews and Anna Hall

June 10, 2025

Final approval of House v. NCAA settlement agreement will reshape college sports

Last Friday, the $2.8B lawsuit settlement that will remake the business of college sports, House v. NCAA, was officially approved. This will usher in a new era where athletic departments can share up to about $20.5M of revenue per year directly with student-athletes via name, image, and likeness (NIL) deals.

June 09, 2025

SponsorUnited shares insights on WNBA and NWSL sponsorship revenue

This week, data insights platform SponsorUnited (SU) shared new intel with The GIST about revenue generation in the WNBA and NWSL. After comparing revenue and existing deals, the findings illustrate the leagues’ immense YoY growth while still underlining the remaining gap when compared to men’s sports.

June 06, 2025

The Sports Bra announces first franchise sites as women’s sports bars multiply across the country

Yesterday, Portland-based women’s sports bar The Sports Bra named the first four cities for its forthcoming expansion. Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own.

June 04, 2025

Sports News

Inside the Lines with A.J. Andrews and Jozy Altidore

May 27, 2025

Welcome back to another installment of Inside the Lines, featuring a guest that knows all about golazos. Today we’re chatting with two-time U.S. Soccer Athlete of the Year–turned–business mogul and dad Jozy (pronounced JOE-zee) Altidore, exploring how he finds strength in self-care. Toxic masculinity? Not here.

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The GIST of It Podcast

Ep #469

Holy airball: Half-empty stadiums at the FIFA Club World Cup

June 19, 2025

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Holy airball: Half-empty stadiums at the FIFA Club World Cup

Wait, what’s happening right now?

It’s the FIFA Club World Cup. The first-of-its-kind tournament could have been a smashing success, especially in the lead up to next year’s World Cup hosted in North America — but with empty seats making headlines, it’s been anything but. On today’s episode of The GIST of It, co-hosts Ellen Hyslop and Steph Rotz explain what the tournament is before investigating why it’s a flub and what that might mean for next year’s FIFA World Cup.

This episode was brought to you by Amazon Business, the ultimate partner for smart business buying. Amazon Business offers a one-stop shop for all of your business needs, helping companies of all shapes and sizes simplify their purchasing process. Learn more by checking out business.amazon.com today.

A big thank you to our friends at the LPGA for sponsoring today’s episode. In case you didn’t know, the LPGA is the longest-running women’s professional sports organization in the world, and they’re celebrating their 75th anniversary this year. To learn more about how the LPGA is growing the women’s game, check out the link in the show notes.